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Press Information


February 22, 2010

PHILIPS BRINGS FULL HD 3D EXPERIENCE TO YOUR TV

Barcelona, Spain, UK – Philips TVs’ outstanding picture quality, sound and immersive Ambilight deliver the best cinematic viewing experience in the home. As a leader in immersive cinematic viewing experiences in the home, Philips is bringing the ultimate cinematic viewing experience to the homes of those consumers ready to immerse themselves in 3D content. Announcing a full range of Full HD 3D Ready TVs, including the world’s first cinema proportioned 3D TV.

Philips 2010 range Full HD 3D Ready TVs

Philips announces the ultimate home cinema experience – Full HD 3D TV! Building on Philips’ TVs year on year award winning picture quality, and the unique immersive power of Ambilight, Philips’ top of the range TVs will come Full HD 3D Ready this summer - with the world’s first cinema proportioned Full HD 3D Cinema 21:9 TV launching late summer.

The 2010 9000 LED series and 8000 LED series TVs will also be Full HD 3D Ready. They feature Active 3D technology that allows the TV to deliver a truly immersive 3D movie experience. More information on the Full HD 3D Cinema 21:9 TV will follow in the summer of 2010.

Active 3D technology

Active 3D technology uses a wireless transmitter which communicates between the TV and the Active 3D glasses. It synchronizes the shutters of the Active 3D glasses with the images on the screen. This shows the left and then the right image one after the other, bringing depth perception and an immersive 3D experience.

3D upgrade pack

A 3D upgrade pack will be made available separately to the 3D Ready TVs, allowing those consumers already interested in watching 3D content to purchase the pack and to enjoy an immersive full HD 3D movie experience in the home. This will include two Active 3D glasses and a wireless transmitter. Active 3D glasses will also be available for individual sale so that you can buy as many glasses as you need for the whole family to enjoy the 3D experience together.

The 3D upgrade pack is available for the Cinema 21:9, 32”, 40” and 46” 9000 series 3D ready TVs and the 37”, 40”, 46” and 52” 8000 series 3D Ready TVs launched in 2010.


Consumers and 3DTV

Similar to the growth of HD content and HD Ready TVs, Philips expects the interest in an in-home 3D experience to grow hand-in-hand with the availability of content. Just as there are a variety of ways for consumers to enjoy 2D content, the same will be true for 3D. Initial signs of consumer demand are starting to show based on the popularity of 3D theatrical box office releases and initial broadcast offerings. This demand will increase slowly over the coming years, and Philips TVs are ready to deliver the ultimate viewing event in the home for those consumers interested in enjoying 3D at an early stage of its development. By offering a 3D upgrade pack alongside its Full HD 3D Ready range of TVs, Philips enables these consumers to experience 3D cinematic events in the home without having to pay a premium for a 3D TV set.

Pricing

Philips believes that consumers should not have to pay a premium for a technology that will become an industry standard within the coming years. As such, Philips Full HD 3D Ready TVs cater to those consumers interested in enjoying the best 3D cinematic event in the home at an early stage of its technological development without them having to pay a premium for a 3D TV set.

- Ends -

For further information, please contact:
Wander Bruijel, Senior Manager, Global Product Public Relations
Philips Consumer Lifestyle
Tel: +31 (0)20 5978847
Mob: +31 (0)6 12337779
E-mail: wander.bruijel@philips.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter. Trademarks are the property of Koninklijke Philips Electronics N.V. or their respective owners.